Hoonigan & Suavecito Collaboration Pomade – Serious Hold With A Wildly Original Scent

Overall Style4Men.ca score:

 

In early January 2018, I was made aware of a new pomade: the Suavecito and Hoonigan collaboration.  Loving all things Suavecito, this obviously caught my attention.  The presentation is totally fun.  Think Greaser meets Speedster and together they make a pomade!

      

Suavecito has not typically produced any specific advertisements for their products, but in the case of their collaboration with Hoonigan, a video was produced.  I got a good chuckle watching it and I might add that it is perfectly to the point.

OK, I want one, now what?! A recurring problem I have encountered in my efforts to procure some of these fabulously original pomade, has been the shipping costs.  They tend to be in the range of $15 US.  As you might realize, that is more expensive then the pomade itself.  After some investigation, I have also come to see that the pomade makers are being squeezed by the US and Canadian postal service which charges $15 for a pomade box to be sent to Canada.  In the case of this collaboration pomade, it could be purchased from either Suavecito or Hoonigan as well as as from a few other vendors. I went to Suavecito first and was presented with the $15 shipping price tag.  I then went to the Hoonigan site and had a bit of a surprise: the proposed shipping was $6! Suffering-Sukatash! A deal, I say!  Clearly the boys at Hoonigan, probably because of the nature of their car customizing business,  have managed to put in place a considerably more reasonable shipping option for their clients and we thank them for it.  I am pleased to report that I got my jar in just over 2 weeks.  considering the $13 price point, no additional custom fees or duties were added.

I really don’t want to deviate onto this topic, but as I have mentioned before in my rant “Shipping Cost are hindering the industry”, in this new world economy of  disappearing retail stores, shipping is EVERYTHING! It will make the difference between buying a product or not.  Kudos to Hoonigan for putting a shipping service in place that serves their business while being palatable to their customers.

…and another thing: the packaging!  My jar was so darn well protected! It came in a plastic envelope but the very serious bubble wrap did its job and then some!

Like all Suavecito pomade offering, there are are two options: Regular hold and Strong Hold (Super Heavy Hold). This collaboration is no different.  The original hold and super heavy hold are somewhat hard to tell apart.  The original hold has a grey label going around the jar while the heavy hold is a black label.   There is also a small mention in the top left, to indicate that this is the super heavy duty hold.  For my hair type, the heavy hold was the only real option.

What can you expect from this pomade?  Plainly put, this is a serious fixative.  If you are looking for a light finishing pomade, this stuff is not for you!  This is a goo to tame that mane of yours.  You have thick unruly hair that most products can’t control, than you need to consider the Suvacito-Hoonigan pomade.  The pomade itself is quite firm on contact.  Not so firm that it will be hard to scoop out, but enough so you know this stuff will work.  Easy to spread and relax in your palm before styling your hair.  It goes it well and again is nice to work with.  I was able to achieve my elevated pomp in no time.  And it stayed!  that’s the important part.

The contents of this jar are not subtle, refined, fancy or complex.  This is a working man’s pomade! There is no BS of any kind.  It’s simple, in your face, hard working stuff.   Case and point, in the last couple of days, it has been raining hard and been very humid in Ottawa, pushing a any hair style close to failure.  This stuff offered solid styling for most of the day regardless.  For me that earns the Suavecito-Hoonigan Collaboration a few extra points.

When looking at the jar contents from the top, the pomade looks almost black, but as you can see in the next picture it is actually more of a red.  The colour look like transmission fluid to me.  The scent also goes along the line of a mechanical fragrance.  I am not able to tell which engine liquid this is reminding me of, but there is a distinctive fragrance that reminds me of working on an engine. This is not a dominating scent that will make you smell like a grease monkey or anything.  I say “Grease Monkey” in the most respectful of ways.  Working in the IT industry, I call myself a “Test Monkey” and I test the code produced by the “Code Monkeys”.  Grease monkey could also go along the line of the oil-based greasers.  So it’s all good! 🙂 Respect!

Having used the pomade for the last 2 days, the scent also reminded me a little of that old purple Thrill soap gum.  One things for sure, this is a not a fancy or sophisticated scent.  It’s obnoxious and in your face and I totally love it.

Here is the rating on a scale of 1 to 5, where 5 is a perfect score and/or level of shine:

• Hold: 5
• Shine: 3
• Texture: 5
• Feel in hair: 3.5
• Facility to wash out:  5

Obviously, this is a water based product. At 17 ingredients it is not the shortest list out there., but it is also not insane like some other stuff.  The ingredient list is consistent with other Suavecito pomades except for the inclusion of a paraben: methylparaben.   Parabens are used as preservative.  Why do we care?  Some studies have shown that parabens can be absorbed through the skin and mess up your hormones (mojo).  But I am no Doctor , Chemists or Biologist.  Make up your own opinion on this subject!  I am going with the rational that based on its position in the list, there is very little of it and secondly it is not going on my skin like a hand cream.  It’s going in my hair!

 

The highlights of this pomade are as follow:

• Serious hold
• Wildly unique and original scent
• Water based
• Suavecito craftmanship

 

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